Integrated Digital Marketing: Build Winning Online Strategies
Master the art of integrated digital marketing with this practical course. Learn to align SEO, content, email, social media, and paid advertising into a powerfu...
Master the art of integrated digital marketing with this practical course. Learn to align SEO, content, email, social media, and paid advertising into a powerfu...
Are you ready to take your digital marketing skills to the next level?
Integrated Digital Marketing: Build Winning Online Strategies is a comprehensive course designed to help you create cohesive, effective marketing campaigns that convert.
Through real-world examples and actionable strategies, you'll learn how to align key digital marketing channels—SEO, content marketing, email marketing, social media, and paid ads—into a unified approach that maximizes engagement, traffic, and ROI.
Whether you're a beginner or an experienced marketer looking to modernize your skills, this course offers step-by-step guidance on campaign planning, audience targeting, content strategy, conversion tracking, and more.
✅ What You’ll Learn:
Ideal for entrepreneurs, marketing professionals, freelancers, and students aiming to build solid foundations in digital strategy execution.
- Introduction
- An Introduction to Paid Search
- The Basics of Paid Search
- Setting up a Campaign
- CASE STUDY (Watchfinder)
- Campaigns and Ad Groups
- Measurement and Optimization
- Advanced Paid Search
- CASE STUDY (Deliveroo)
- Product List Ads (Google Shopping)
- Managing Paid Search Campaigns – Humans versus Robots
- Summary
Basic internet literacy (browsing, content uploading)
Familiarity with social platforms or Google Analytics is useful but not required
Willingness to work on practical, real-world marketing projects
Access to a computer with internet connection
Define & align SMART marketing objectives with business goals using frameworks like RACE or AARRR
Develop audience segmentation & personas based on demographic and psychographic data
Craft integrated content strategies that work consistently across SEO, social, email, and paid channels
Design and launch multichannel campaigns, combining SEO, PPC, social ads, influencer outreach, and email sequences
Measure performance using KPIs, analytics platforms, dashboards, and attribution models to optimize ROI
IT, Cybersecurity, DevOps, Cloud computing, Artificial Intelligence, AI
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View DetailsLast Updated
Jun 30, 2025Students
0language
EnglishDuration
00h 00mLevel
beginnerExpiry period
LifetimeCertificate
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