Integrated Digital Marketing: Build Winning Online Strategies

Master the art of integrated digital marketing with this practical course. Learn to align SEO, content, email, social media, and paid advertising into a powerfu...

5.0

... English
... Certificate Course
... 0 Students
... 00h 00m

Course Overview

Are you ready to take your digital marketing skills to the next level?

Integrated Digital Marketing: Build Winning Online Strategies is a comprehensive course designed to help you create cohesive, effective marketing campaigns that convert.


Through real-world examples and actionable strategies, you'll learn how to align key digital marketing channels—SEO, content marketing, email marketing, social media, and paid ads—into a unified approach that maximizes engagement, traffic, and ROI.


Whether you're a beginner or an experienced marketer looking to modernize your skills, this course offers step-by-step guidance on campaign planning, audience targeting, content strategy, conversion tracking, and more.


✅ What You’ll Learn:

  • How to design a fully integrated digital marketing strategy
  • SEO basics and best practices for long-term growth
  • Creating high-converting content across platforms
  • Leveraging email and social media in tandem
  • Paid advertising techniques for maximum ROI
  • Tools and KPIs to measure performance and success


Ideal for entrepreneurs, marketing professionals, freelancers, and students aiming to build solid foundations in digital strategy execution.

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Course curriculum

Requirements

  • Basic internet literacy (browsing, content uploading)

  • Familiarity with social platforms or Google Analytics is useful but not required

  • Willingness to work on practical, real-world marketing projects

  • Access to a computer with internet connection

Outcomes

  • Define & align SMART marketing objectives with business goals using frameworks like RACE or AARRR

  • Develop audience segmentation & personas based on demographic and psychographic data

  • Craft integrated content strategies that work consistently across SEO, social, email, and paid channels

  • Design and launch multichannel campaigns, combining SEO, PPC, social ads, influencer outreach, and email sequences

  • Measure performance using KPIs, analytics platforms, dashboards, and attribution models to optimize ROI

Instructor

...
Smart NextGenEd

IT, Cybersecurity, DevOps, Cloud computing, Artificial Intelligence, AI

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  • ... 1 Student
  • ... 17 Courses
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SmartNextGenEd is an innovative educational platform that offers cutting-edge training across multiple disciplines. Leveraging the latest technology and AI, the platform empowers learners with personalized, flexible, and future-ready education experiences.

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  •  

    Last Updated

    Jun 30, 2025
  • ...

    Students

    0
  • ...

    language

    English
  • ...

    Duration

    00h 00m
  • Level

    beginner
  • ...

    Expiry period

    Lifetime
  • ...

    Certificate

    Yes
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